Ovato drive more effective promotions by understanding consumer markets.
Our sophisticated mapping function gives you a visual representation of your letterbox distribution. As well as showing exactly where your target audience lies geographically, specialised maps can be provided at suburb, postcode, district or regional level and broken down by income band or other segment types.
Drive time analysis (time from the household to your store location)
‘Heat maps’ showing by colour where your customers are most likely to live
Geo-coding and profiling of small customer databases
Store catchment area and customer plotting
Information for door-knocking campaigns.
Psychographic and Demographic profiling of customers
Ovato tailor-make media campaigns:
Washed distribution (to exclude specified addresses)
Unaddressed mass distribution
Finding people who are ready, willing and able to buy is the key.
Ovato have partnered with Roy Morgan Research — Australasia’s leading market research company — to add more marketing smarts to target marketing with Helix Persona.
Helix Personas is a fresh new psychographic market segmentation and targeting tool that uses monthly consumer interviews and electronic sales data to sort households into one of 51 Personas.
The Personas are then overlaid on the latest Census data.
Rather than creating groups of people who were simply born in the same decade and live near to one another, Helix Personas groups people with similar buying attitudes and shopping habits.
Quite simply, by connecting brands with people who are ready, willing and able to buy,
Ovato generates a bigger and better bang for your marketing buck.
The more you know the better!